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THE BANNER SAGA DEVELOPER PC
Plan of Attack secured media meetings with the likes of Game Informer, PCGamesN, Eurogamer, PC Gamer, Gamesoul, The Sixth Axis, and Multiplayer among others. These reveals helped pave the way for media and consumers to learn more about the pivotal characters well ahead of the actual preview campaign.įor GDC 2018 in San Francisco, Plan of Attack was responsible for booking press interviews with Stoic. Each short trailer highlighted the game’s key characters, acting as a reminder of what role the characters played in previous instalments. This was followed in January 2018 when Stoic released the first in a series of Banner Saga 3 character vignette trailers. The first key news beat came in October 2017 with the official teaser video. This initiative was co-ordinated by Plan of Attack to take advantage of the fact that specialist gaming media would be in central London attending Rezzed, London’s premier games event, thus providing a prime opportunity to secure key editorial. Hand picked media were invited to the UKIE offices in London to interview Stoic and check out a short demo resulting in deep first look features and developer interviews from outlets such as Rock Paper Shotgun, IGN, Videogamer, PC Games N, Gamewatcher and Gamereactor. Plan of Attack were then tasked with building a first look campaign to take place in London. Stoic successfully surpassed its Kickstarter funding goal after only seven days, and media outreach resulted in 550+ news stories related to the game’s funding success and stretch goals. Communications for Banner Saga 3 began in January 2017 with the announcement of its Kickstarter campaign to support the game’s development.